The Vegan revolution! A new form of social movement based on one’s lifestyle and daily practice (Cherry, 2006). Veganism focused on ethical and moral choices in life, has become an ethically driven social movement, refusing to partake in the exploitation of animals, humans and the inhabited world (Klumb, n.d.). Veganism can serve as a catalyst for the establishment of a successful business by creating more and better consumer options. The introduction of a vegetarian and vegan product line into the market sector will not only improve business through consumer expansion but also help capitalise on a particular market segment (Klumb, n.d.).
Welcome the first restaurant to embrace organic food and its commitment to zero food waste! In recent weeks, eastZeast, Manchester’s leading Asian restaurant, successfully launched its Vegan menu. Not just catering towards the vegan community but a step further by opting to source organic produce. EastZeast is currently striving to be the first carbon-neutral restaurant in Greater Manchester, and together with the Organic Farmer from Scarisbrick, both organisations will receive the Zed Machine very soon. EastZeast will lead the scheme for the restaurant sector by contributing to eliminating Greenhouse gases.
Both the Organic Farmer and eastZeast will receive the Zed Machine very soon – allowing the leftover crop and food waste to be turned into compost in only 12 hours without producing Greenhouse gases. This is in comparison to if the farmers ploughed their leftover vegetables and produce directly back into the soil which not only takes at least 3 months to fully decompose and turn into compost but contribute towards producing Greenhouse gases (methane).
When adopting a vegan lifestyle, it is common sense to adapt an organic and fair one as well. Organic food has seen rapid growth due to improved consumer perception and awareness of benefits – resulting in increased demand (Guilabert and Wood, 2012). Food production without pesticides is not only safer and healthier for one’s health and nutrition, but also the environment – ensuring the sustainability of food production.
The Organic Farmer based in Scarisbrick who produce organic food along with Organic North, Manchester based distributors, are both members of the Soil Association – a non-profit organisation who focus on occurring issues such as opposing to intensive farming, supporting local purchasing and public education in regards to nutrition.
“What mainstream media fails to educate is the stagnant, long term decline of production even though the demand for organic produce continues to rise. To overcome the generations of capitalistic neglect is not simply through increasing production through hiring more staff in a factory, but educating and ensuring skills such as farming the organic produce itself in current and future generations.” – Organic farmer based in Scarisbrick.
A crisis that has taken over 100 years to reveal imposes that there are many parts to the problem regarding capitalism and how businesses fail to show their duty and care towards the actual plants and soil that are needed to produce organic produce, rather prioritising yield for more profit through increasing factory production. This only emphasises the lack of support that is done to be a part of the solution.
How does Envirolizer help to be a part of the solution? Envirolizer is a 100% natural mineral plant growth enhancer and adaptogen, effectively supplying calcium and silicon to plants thus increasing photosynthetic activity, better CO2 utilisation and production of primary and secondary metabolites – overall improving fruit and crop yields whilst increasing plant resistance toward environmental stress. Envirolizer’s approach addresses Food Security and helps create Food Supply Chain whilst also addressing landfill stress, curbing Greenhouse gas impact and creating a full circular economy. With many more scientifically-proven benefits of Envirolizer, just know it is one step towards contributing to modern society’s food and health challenges!
All stakeholders mentioned above are fully committed to Zero Food Waste and curbing CO2 Emissions to become Carbon Neutral.
“Together, we can make a difference!”
References:
Cherry, E. (2006) Veganism as a cultural movement: a relational approach. Social Movement Studies, 5 (2), pp. 155-170.
Guilabert, M. and Wood, J. A. (2012) USDA Certification of Food as Organic: An Investigation of Consumer Beliefs about the Health Benefits of Organic Food. Journal of Food Products Marketing, 18 (5), pp. 353-368.
Klumb, G. (n.d.) Vegan Revolution! A critical discourse analysis of the use of “linguistic camouflage” by business organisations.
